Digital Customer

Project

Digital Customer

Goals

  • Define the Digital Transformation process from the customer's need. Focus on the problem to be solved and a description of the customer and the current and desired interactions in the relationship model.
  • Development of prototypes for the start-up of digital business units. Reflection of needs throughout the data cycle and design of MVPs to test in the market.
  • Continuous improvement focused on customer interactions and organizational change management for integration. Impact on the business model and customer relationship of the new digital services
  • Customer Journey Analytics
  • Basque Trademark Observatory on SMs; What is said about them, whom their messages reach, cross-referencing with buying habits, social media development, brand vs. sales, influencers, comparison with the competition ...

Companies Involved