Define the Digital Transformation process from the customer's need. Focus on the problem to be solved and a description of the customer and the current and desired interactions in the relationship model.
Development of prototypes for the start-up of digital business units. Reflection of needs throughout the data cycle and design of MVPs to test in the market.
Continuous improvement focused on customer interactions and organizational change management for integration. Impact on the business model and customer relationship of the new digital services
Customer Journey Analytics
Basque Trademark Observatory on SMs; What is said about them, whom their messages reach, cross-referencing with buying habits, social media development, brand vs. sales, influencers, comparison with the competition ...