Employer Branding

Goals

• Analyse the organisation’s appeal in the job market and the perception of it in diverse target audiences and interest groups
• Analyse the organisation’s current and future talent needs in terms of “what”, “how much” and “when”
• Have a personal value proposition (PVP) for people in the organisation
• Prepare and assist in the process of defining the talent attraction strategy.
• Define a strategy and action plan to spread and implement the organisation’s “employer brand”

Provides:

• Create a proactive strategy to generate notoriety among the key appeal targets, reducing selection time
• Link the attraction and recruitment process with internal business agents, key in planning, through brand ambassador programmes
• Generate a candidate experience that matches the PVP, adjusting expectations and needs
• Work on the sense of belonging, identifying and improving levers that are needed to build loyalty among internal talent
• Create a map of prescriptores and intermediaries with an action plan for working with them
• Create a content plan that combines business and personal content to build notoriety in online channels