Identificación de patrones comportamentales para la prescripción

Goals

• Create a segmentation of individual and business customers based on their lifestyle and consumption habits
• Identify milestones for each segment so improvements in contact points can be proposed
• Propose products-services that better adapted to their habits, e.g.  finance: What do people like you spend money on? How do people like you invest? What financial needs do people like you have?

Provides:

• An increase in customer valuation by providing more complete services
• Up-selling, cross-selling
• An increase in customer bond/loyalty
• Better quality valuation results
• Identify new products-services that appeal to the segments