Identificación de patrones comportamentales para la prescripción


Identifying Behaviour Patterns for Prescription


  • Create a segmentation of individual and business customers based on their lifestyle and consumption habits
  • Identify milestones for each segment so improvements in contact points can be proposed
  • Propose products-services that better adapted to their habits, e.g.  finance: What do people like you spend money on? How do people like you invest? What financial needs do people like you have?


  • An increase in customer valuation by providing more complete services
  • Up-selling, cross-selling
  • An increase in customer bond/loyalty
  • Better quality valuation results
  • Identify new products-services that appeal to the segments

Companies Involved