Transformación y Optimización del Negocio

Business Optimization and Transformation

  • Competitive Strategy:analysing PESTEL trends, in different sectors, and their impact on the competitive priorities of the company, helps to identify the factors that define the competitive position of the company, the issued to be promoted to achieve better positioning, as well as designing and implementing the necessary transformation plan.
  • Customer Development: with models that combine the classic customer orientation processes with the most innovative processes for customer management based on open innovation, design thinking and data analytics (e.g. digital customer journey).
  • Cooperation between Companies:we develop projects that use new methodologies and approaches to solve the barriers that these alliances create in our companies, for better positioning in global value chains and more competitive value proposals.

At MIK, we are firmly committed to specialising in advanced management practices that are key to the competitiveness and sustainability of our organisations. We are currently working on different areas of strategic knowledge and specialisation.

Our research groups are:

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